Panasonic TV50W90AEB 50" Full Array LED 4K television for immersive viewing and gaming

Our Full Array LED models with Local Dimming Supreme not only adjust the backlight division, but also perform signal analysis and brightness adjustment for each divided backlight block. By analysing the image information more finely, the contrast and brightness are improved so you can enjoy rich natural black colours and greater shadow detail without "halo" effects. 

The new HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, the TV knows when you’re watching sport, and adjusts the picture and sound for you.

Auto AI - Using AI, W90 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.

Fire TV puts your favorite apps front and center on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling. TV design may vary.

Create up to six user profiles with unique watchlists and personalized recommendations based on the shows and movies you love—so anyone watching feels like a main character.