Panasonic TV55Z90AEB 55" 4K OLED Fire TV

Our Master OLED PRO is the next generation of panels to deliver enhanced brightness, leading to a superior dynamic contrast and viewing experience. It also deliver a truly cinematic scale performance at home. In parallel, our HCX Pro AI Processor MK II instantly analyses the picture; finesses colour accuracy, contrast and clarity for class-leading performance.

The new HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, the TV knows when you’re watching sport, and adjusts the picture and sound for you.

Auto AI - Using AI, Z90 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.

Fire TV puts your favorite apps front and center on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling. TV design varies by region and year.

Create up to six user profiles with unique watchlists and personalized recommendations based on the shows and movies you love—so anyone watching feels like a main character.